Introduction
You’ve got the website. You’re proud of how it looks. But… the leads just aren’t coming in.
Sound familiar?
At Melbtec, we see this all the time. Business owners invest in beautiful sites—but beneath the surface, those websites are quietly killing conversions. The good news? Most of the time, a few smart fixes can make a massive difference.
Here are 5 of the most common website mistakes that might be costing you leads—and what you can do to fix them fast.
1. Slow Load Speed = Lost Opportunities
The Mistake: Your site takes more than 3 seconds to load.
The Result: Users bounce before they even see your offer.
In the age of instant gratification, a slow website is your worst enemy. Google research shows that bounce rates skyrocket with every additional second your page takes to load.
The Fix:
- Compress and optimize all images
- Minify CSS, JavaScript, and HTML
- Use a CDN (Content Delivery Network)
- Switch to fast, reliable hosting
At Melbtec, every custom website we build is speed-optimized from the ground up, so users stay longer—and take action.
2. No Clear Call-to-Action (CTA)
The Mistake: Your site looks great but doesn’t tell users what to do next.
The Result: Confused users = zero conversions.
You’d be surprised how many sites forget to include a clear, compelling call-to-action. Or worse, they bury it below the fold.
The Fix:
- Add clear, benefit-focused CTAs on every page
- Use action words: “Book a Free Call,” “Get a Quote,” “Download Now”
- Make sure CTAs are visible above the fold, especially on mobile
- Use consistent CTA colors across the site for recognition
Every Melbtec site includes a conversion-focused design, built to guide the user journey from visit → trust → contact.
3. Not Mobile-Optimised
The Mistake: Your site looks fine on desktop… but a disaster on mobile.
The Result: Frustrated users leave—and Google ranks you lower too.
With over 70% of web traffic now coming from smartphones, mobile responsiveness isn’t optional. If users need to pinch, zoom, or wait for a layout to fix itself, they’re gone.
The Fix:
- Use a mobile-first approach to design
- Test buttons, forms, and menus across all device sizes
- Ensure font sizes and image scaling are readable on mobile
- Reduce mobile load time (especially on 4G)
Melbtec’s designs are always mobile-optimised by default—because mobile users = most users.
4. Weak or Missing SEO Structure
The Mistake: You have great content, but search engines can’t find it.
The Result: Low traffic, low visibility, and no leads from Google.
A lot of business websites completely ignore the technical side of SEO—missing out on free, high-quality traffic that could’ve been bringing in leads every day.
The Fix:
- Use proper headings (H1, H2, H3)
- Optimise page titles and meta descriptions
- Add alt text to all images
- Submit your sitemap to Google
- Use internal linking and clean URL structures
We don’t treat SEO like an “add-on”—it’s baked into every custom Melbtec build from day one.
5. You’re Not Tracking Anything
The Mistake: You launch the site… and then fly blind.
The Result: You have no clue what’s working—or what’s broken.
If you don’t track your leads, bounce rates, or button clicks, how will you know what’s converting? Without data, you’re just guessing.
The Fix:
- Set up Google Analytics and Google Search Console
- Install heatmaps to monitor user behavior (e.g., Hotjar)
- Track form submissions, phone clicks, and email taps
- Create custom dashboards to review weekly performance
At Melbtec, we provide clear reporting and analytics setups so our clients never have to guess again.
Bonus Mistake: Your Website Talks Too Much About You
The Mistake: “We are this. We do that. We won this.”
The Result: Visitors don’t see what’s in it for them.
Remember—your visitors are looking for solutions to their problems, not your company history. Self-focused copy kills conversions.
The Fix:
- Rewrite key sections with the customer’s pain points in mind
- Focus on benefits, not just features
- Add testimonials or case studies that build trust
- Use clear, simple language—ditch the jargon
Melbtec websites are crafted with user psychology in mind, so your ideal clients feel like you’re speaking directly to them.
Conclusion: Small Fixes, Big Wins
Website performance isn’t just about design—it’s about strategy, structure, and user experience. And sometimes, the difference between 0 and 10 leads a week is just a few smart adjustments away.
At Melbtec, we specialise in building and fixing websites that convert. Whether you need a full custom build or just want us to audit and optimise what you’ve already got—we’re here to help you turn your website into a lead-generating machine.
Ready to stop losing leads?
Let’s audit your website and unlock your potential. [Book a Free Review →]
